— which means greater reach for your business or brand. Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness. Ready to start tracking your performance more efficiently? Navigate back to Recent Highlights and click Content Interactions. Then, at the top, click the hamburger icon and select "Insights" from the menu. On this section: 1. Instagram Youtube Facebook. To delve into the insights for an individual IGTV video, tap the three dots at the bottom of a published video and select “View Insights.”. You can find this on your home screen, in the app drawer, or by searching. — a sign that this strategy resonates with your audience. If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your, feature. How to Hack the New Reels Algorithm – According to Instagram. Did you cross-promote this content in a specific way? Download all your key Instagram metrics in a CSV file straight from, Easily schedule photos, videos & carousel posts with a few clicks. You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your best time to post (available on Growth and Advanced plans). From there, you'll reach the Recent Highlights page where you'll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week. When it comes to Instagram Guides, there are almost no Instagram analytics available right now. Stay up to date with the latest marketing, sales, and service tips and news. For a more visual way to interpret your audience’s most active times, Later’s Instagram Analytics dashboard has an hour-by-hour heat map: Based on the heatmap above, it’s easy to see that the best time to post for this account would be on weekdays between 6pm and 10pm. type of content they engage with the most. They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. , as well as knowing how to interpret them, can be easier said than done. It is ideal for smaller businesses who want to get … Ready to get started with Instagram Guides? To view insights for a specific Instagram post, start by visiting your profile. Within this category, you'll see insights for: Some of these insights can be expanded for more insights. #2: Instagram Feed Post Analytics. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type. Create a Facebook Business Profile for the same persona if you haven't already. In our Ultimate Guide to Instagram Analytics, we’ll walk through what each metric means, and how you can use this knowledge to build a winning content strategy: Instagram analytics are the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most. That's why we love analytics and insights. Open the Insights tab in Instagram, scroll down to “Your Audience,” and tap “See All.”. Add Your Link in Bio & Drive Traffic from Instagram. Review and change any contact information on the Set Up Your Business Profile page. Once you’ve identified your ideal posting times , you can also schedule Instagram posts ahead of time to help ensure you consistently post … Marketing automation software. TIP: Download all your key Instagram metrics in a CSV file straight from Later’s Instagram Analytics dashboard! Check out our Ultimate Guide to Instagram Live here. Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression. Here's how to get started. Once your set up as a Business Account, you can begin to use Instagram Insights. This would be the Instagram equivalent to liking a Facebook post a few months after someone posted it. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. View Story insights. Alternately, you can tap the Insights button on your profile page. Having a clear view of your brand goals, and the key Instagram metrics that will help achieve them, is often a more efficient approach. From here, you’ll be able to see the number of Views, Likes, Comments, and Saves for your IGTV. For a more visual way to interpret your audience’s most active times, calculate your top 7 posting times — and set up. Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. Alongside Instagram’s native analytics, Later’s. Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post. Impressions from other include: Shares (your post/video has been shared in direct messages or outside the Instagram app); Saves (your post/video has been saved in the Instagram app to be viewed later); Tags (posts/videos from other Instagram users, who tagged you); Mentions (posts from other Instagram … The good news is that it’s really easy to view your insights right in the Instagram app. This insight reflects the number of times users swipe to skip to the next account’s Story -- not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media. Instagram Insights: From other. You’ll also see what call to action people have taken from seeing a specific Instagram post… : You may see even more options if you have Instagram’s Shopping features enabled (more on this later). To access this data, scroll down to “Content You Shared” and tap the arrow alongside your recent IGTV videos. If you want more “From Other” impressions, take the time to tag brands that are relevant to your post. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. Digging into your audience’s most active times is one of the best ways to optimize your Instagram posting strategy. You can find it by navigating to any post, selecting “View Insights… The results may surprise you — in a good way. Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram, which involves tying your Instagram profile to a Facebook business page. Instagram analytics are the best way to understand. Test out different objectives, play around with your tactics, tweak your content, and see what sticks. Just fill out the form below to create your own analytics report and start showcasing your results: Tracking your Instagram analytics over time will give you a better idea of what type of content helps achieve your goals, so you can build on your success in the future. As you can see, there are hundreds of Instagram metrics you can track and report on — but trying to tackle them all might not be the best use of your time. Check Your Account Insights Instantly. @amanda_zw. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting. You can connect with her on Instagram @jillwrren. The more engaged your audience is, the more likely you are to carry favor with the Instagram algorithm. GET FREE PLUGIN. This insight reflects the number of unique users that have seen your Story. Go to your business’s Instagram … It all starts with having a firm grasp on your Instagram insights. By clicking on the post’s thumbnail and on “view insights”, you will access detailed statistics for every individual post. Similar to the analytics section for your account and Instagram posts, your Stories insights can found in the top right corner of your Instagram business profile, by tapping the “Insights… However you approach Instagram analytics, understanding how your content performs can be a game-changer for your content strategy. Cara Menggunakan Instagram Insight pada Post dan Story. Berikut ini merupakan panduan menggunakan Instagram Insight yang bisa Anda ikuti: Mengubah pengaturan akun menjadi business account; Sebelum mulai menggunakan Instagram … To view your Story insights, navigate back to Insights and scroll down to "Content You Shared" section on the Recent Highlights page. From here, you can sort up to 2 years of feed posts based on a whole range of metrics: NOTE: You may see even more options if you have Instagram’s Shopping features enabled (more on this later). NOTE: Instagram can only show you analytics for posts and stories that were published after you switched to a business or creator profile. Analyze up to 3 months’ worth of Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans! of detailed performance data in an easy-to-use dashboard. Now that you know how to measure the effectiveness of your Instagram strategy using Insights, you can analyze that data and determine what's working for your audience. Discovery insights also include data on a post's reach -- which reflects the number of unique accounts that saw your post. But learning all of the different Instagram metrics and terms, and how to use this data for growth, is no mean feat. The first is through the Insights tab. It tells you how they do things, what they prefer, and who they are. , this is a valuable insight you can use to inform your future strategy. Remember to take note of your view count as soon as you end the broadcast though, as once it’s gone, it’s gone! Views of Reels shared to Instagram Stories are included in the overall view count. see how many people tuned in when you end the broadcast. Follower Growth (Overall, Follows, and Unfollows), For example, if you notice a large uptick in followers after sharing an. Navigation (Back, Forwards, Next story, and Exited), Instagram’s native stories analytics are only available for 30 days. From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has Instagram Checkout enabled or not. You'll then reach the Follower Breakdown page. Please feel free to contact me if you have more information or details you could add to expand this article. metrics are a great way to learn what posts encourage engagement from your community. TIP: Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times — and set up Quick Schedule slots for them in just a few clicks. If a product post has a high number of page views but very few clicks, it’s likely that your product description, imagery, or price point isn’t compelling enough to convert into click-throughs or sales. This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts. Did you post at a specific time? You can't view insights … Access Instagram insights on desktop or laptop. Looking to level-up your Instagram Live strategy? In order to have a Business Account, you must also have a Facebook Page for your brand. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend switching to an Instagram business or creator profile. You’ll see the number of likes, comments, saves, and shares. With Later’s Instagram Stories Analytics, you can track and sort up to 3 months of detailed performance data in an easy-to-use dashboard. Start by tapping on the menu icon in the top right corner of your profile, and then click on Insights tab, which will open the analytics for your business or creator profile. For example, you may notice that posts with the highest impressions or reach all contain Instagram Stories stickers — a sign that this strategy resonates with your audience. The number of individual accounts you have accessed in the last week, 4. By … View your post's likes, comments, and saves. Finally, Instagram users with a business profile are able to view … TIP: If you’re unsure where to start, we’ve created free social media reporting templates available in PDF or Google Slides (Powerpoint). … Once again, tap “See all” to … Likes speaks for itself, and reflects the number of users who liked your post. Alongside Instagram’s native analytics, Later’s Instagram Analytics feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. a free Chrome plugin that lets you post photos, videos & stories to Instagram™ from your Desktop, download and schedule posts in a grid, monitor unfollowers, gain competition insights and more. Free and premium plans, Sales CRM software. ... SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram … Considering that there … TIP: Get extra hashtag analytics with Later’s Detailed Hashtag Performance feature. Unlike Instagram Stories, Instagram Live analytics are not available through Instagram’s Insights tab. Instagram will give you the option to create a new one during this process if you don't already have one. Profile visits reflects the number of times your profile has been viewed. Whether this will change or not is unclear at the moment. Having a clear idea of what your. If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! As with likes, comments reflects the number of comments left on your post. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired. For a more detailed performance overview, tap “View Insights” beneath a published post. Plus, Later’s Instagram Analytics have separate “Post Performance” and “Story Performance” dashboards — so you can see exactly how each channel is driving value for your brand. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of IGTV videos through Instagram’s Insights tab. For an overview of how your shoppable posts are performing, head to the Insights tab, scroll down to “Content You Shared,” and tap the arrow alongside your recent posts or stories. Learn which actions were taken on your post. Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story. There are 2 different ways to access feed post analytics in Instagram. Open Instagram. With Socialbakers, you can get a free report on your most popular Instagram photos, … There are 2 different ways to access feed post analytics in Instagram. By posting when your audience is most active, you’ll give your posts the best chance for success — as your followers are more likely to comment, like, or share your posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. How to Track and Report on Instagram Analytics. You can also track up to 3 months worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. To view insights into your overall Instagram account, start by visiting your profile. With. show how well your post is performing with the. Head to the Reels tab on your profile to see the number of views each published Reel has gained, and tap on an individual Reel to see the number of likes and comments it has received. You’re in the right place. Navigate back to Recent Highlights and click Followers. Instagram still only counts that interaction as the entire Story having received one impression. We're committed to your privacy. analytics are still fairly limited, but there are some basic metrics available to monitor your success. When prompted, select the Facebook Page you want to be associated with your Instagram profile. Instagram. available in PDF or Google Slides (Powerpoint). Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Premium plans, Connect your favorite apps to HubSpot. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend. On the Insights tab, scroll down to “Content You Shared” and tap the arrow alongside your recent stories. Instagram analytics can help you target the right audience, improve your content strategy, and reach new audiences. Next, we'll get into the more specific insights you can explore. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9294dd33-9827-4b39-8fc2-b7fbece7fdb9', {}); To use Instagram Insights, you must first have a business profile. In need of some Instagram Reels ideas? You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your. Whether you’re new to Instagram or just taking a harder look at your marketing strategy, insights can help you understand what’s working and what isn’t. How many times all posts have been viewed in the last week, 3. In the next section, you’ll see Instagram Insights for Stories. As Instagram Guides are a curation of existing posts, products, and locations — views are counted in the metrics for the original content, but not available for Guides specifically.